Online retail for consumer laptops has grown from 20-30% to almost 50%: Shailendra Katyal, Lenovo India

We are back with another episode in our series, Studio 91. As part of this series, we chat with top executives from leading consumer technology brands in India to understand their point of view on how things are evolving in their respective product categories. Lately, we have trying to get insights into how these brands are coping with the so-called ‘new normal’ and coming up with innovative solutions to bring the best products to Indian consumers. In the latest episode of Studio 91, we chat with Shailendra Katyal, Executive Director and Head of Consumer PCSD, Lenovo India to get his perspective on how the consumer laptop segment in India is growing. 

Katyal had a ton of great insights to share with us, including how user behaviour patterns have changed, how people are buying laptops now, where Lenovo India is investing, and more. The video is embedded below, followed by key highlights of the conversation.

• There is an increasing need for more than one laptop in a single household.
• Daily usage of laptops has increased significantly for most users, and that’s driving the growth, with many looking for better quality and features.
• Aspects like webcams and anti-glare screens have become priorities for buyers with increasing PC usage.
• We expect to close this year with a significant 20 percent growth.
• Lenovo India was at a 5 percent share in the PC gaming segment, which has now increased to 25 percent.
• Online retail for consumer laptops has grown from 20-30 percent to almost 50 percent.
• Desktop sales are declining rapidly, at almost 30 percent year-on-year, while notebook sales are increasing.
• Lenovo India is going all guns blazing when it comes to advertising its flagship models given the long term benefits.
• Lenovo India provides its unique shopping experience without prospective buyers having to step out of the house. This can be done through video demos and home deliveries.
• Educational institutions could move permanently towards a ‘phy-gital’ model, which is a blend of physical and digital because then they can be more efficient.

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