OPPO, Realme, and OnePlus, which fall under BBK Electronics, are looking to ramp up their focus on connected devices business in India, especially smart TVs according to a report by The Economic Times. OPPO, which forayed into the smart TV space earlier this month in China, will reportedly launch its smart TVs in India soon. Realme is planning to launch more smart TVs with various screen sizes in the mid-range and premium segments. Meanwhile, OnePlus will shift its focus on the affordable segment for smart TVs to drive more sales. The company plans to manufacture all its smart TVs in India by 2021.
Also read: OPPO Smart TV S1, Smart TV R1 with up to 65-inch 4K resolution announced
“India is one of the key markets for us and we are constantly working towards introducing new affordable products which are essential for Indian consumers. We are accelerating into the era of the Internet of Things by actively expanding a richer IoT product portfolio,” said OPPO India spokesperson to The Economic Times. The company is planning to build a 360-degree ecosystem for various IoT products in the country.
OnePlus has confirmed it will manufacture all its smart TVs in India by 2021. It is starting to manufacture the Y-series TVs in India this year and by 2021 it will make all OnePlus TVs locally, including Q and U series. “It is a massive investment from us to be closer to the market,” said Navnit Nakra, OnePlus India’s new Vice President and Chief Strategy Officer. Furthermore, the executive said that it has already begun its work to build a complete ecosystem and is in the process of launching connected devices across categories like health, smart lighting, smart speakers, and more.
Realme is aiming to secure its place in the top three smart TV makers in India by 2021. “TV business is already being expanded. We had limited models and inventory this year, but we will have new TV ranges and screen sizes across price points. We aim to be among top three smart TV brands,” Realme India CEO Madhav Sheth has told ET. The company is reportedly planning to expand IoT products by launching as many as 100 products across various categories such as audio, lifestyle, and home automation in 2021. “We want to sell 15 million connected devices across categories next year, up from around 8 million units this year,” noted Madhav Sheth.
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